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Illustrated Glossary

THINK LAB

Scale- refers to size.

Context- the situation or circumstances within which certain things exsist.

Perception- a particular way of looking at or understanding something.

Visual expression- ideas, feelings and values expressed visually.

Stakeholder- individuals, groups or institutions involved in a particular happening of an event and are directly or indirectly affected by it.

Stakeholder Mapping- Visual process of displaying stakeholders as core, direct, and indirect.


Assumptions- Assumptions are when we think of something to be true without definite proof.

Lateral Thinking- when you make a certain decision while looking at multiple views of the situation.

Thinking hats- way of investigating an issue from a variety of perspectives.



White hat- facts and details.

Red hat- intuitive, decisions and feelings.

Green hat- creative and finding new ideas.

Black hat- threat and disadvantages.

Yellow hat- opportunities and benefits.

Blue hat- thinking about the process or managing.


Mundane to Magnificent

Mundane- Ordinary or not exciting.

Magnificent- impressive.

Kirigami- technique of cutting and folding paper.

Perforation- Act of making holes on a paper.

Half cut- cuts made to help in folding a paper.

Crimp- compressed edges.

Embossing- to make a raised design on paper.

Quilling- craftwork involving paper strips and converting them in spirals.





Essence Of Color

Inquiry- an act of asking questions.

Mind Map- a diagram used to visually organize information.


Hue- pure form of a color on a color wheel.

Tint- Mixing white color with hue.

Shade- Mixing black color with hue.

Tone- Mixing grey(black and white) with hue.

Analogous colors- Three colors placed side by side on a color wheel.

Complimentary colors- Colors placed opposite of each other on a color wheel.

Triadic colors- colors which are placed evenly on a color wheel.

Subtractive mixing model- a mixing model which uses CMYK( cyan, magenta, yellow and black) as colors to make other colors. It is mostly used by painters.

Color psychology- study of colors in relation to human behavior.

Cinematography- the art and technology of motion-picture photography.




Fundamentals of Visual Language 1

Dot- A small element of visual language.

Line- a long thin mark used as visual language.

Composition- the parts that form something.

Texture- the way something feels when you touch it.

Shape- a form made with lines.


Form to Formation

Platonic shape- a 3d shape where all sides, shapes and angles are equal in size.



Archimedian solids- a3d shape where angles and shapes are different.

Consistency- Thickness of a liquid.

Extrusion- pulling a shape in 3d form.

Truncation- removing a part from the formation.


Essence Of Culture

Culture- the customs, ideas and beliefs of a particular society, country, etc.

Community- A group of people having same beliefs, norms, ideas, rituals and customs.

Values- Ideas about a culture that what is right according to their beliefs.

Material components- components used as a ritual during a celebration of a culture.

Non-Material components- rituals, beliefs, ideas and norms to be followed in a culture.

Indegenous- group of people native to a specific region and retained their social and cultural characteristics.



Semi-structured interview- In this the interviewer asks predetermined questions and the rest of the questions are not planned in advance.

5W1H- acronym for what, why, who, when, where and how.


Fundamentals of Visual Language2

Contour- A basic outline of a drawing.

Sepia- a reddish-brown color associated particularly with monochrome photographs of the 19th and early 20th centuries.


Shadow- a shaded area beside an object because of blockage of light.

Tonal variation- Difference in the hues of color because of the reflection of light.

Swatch- A small area to show color or texture.

Highlight- area where light is hitting directly.




Digital skills

Vector- a measurement which have both size and direction.

Raster- made from pixels.

Map- a simple drawing to show directions.

Iterative approach- try-test-revise approach.

Ideation- process of applying variety of ideas.














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